This course examines customer relationship management (CRM) and its application in marketing, sales, and service. Effective CRM strategies help companies align business processes with customer-centric strategies using people, technology, and knowledge. Companies strive to use CRM to optimize the identification, acquisition, growth and retention of desired customers to gain a competitive advantage and maximize profit. Anyone interested in working with customers and CRM technology and who would like to be responsible for the development of any major aspect of CRM will find this course beneficial.
- Enseignant: Tina Karme
This course presents the foundations of finance with an emphasis on applications vital for corporate managers. We discuss most of the major financial decisions made by corporate managers both within the firm and in their interactions with investors. Essential in most of these decisions is the process of valuation, which will be emphasized throughout the course.
- Enseignant: Mamta Dagar
- Enseignant: Florjana Lleshi
- Enseignant: Armando Coviello
- Enseignant: Maria Cristina Torrado