This course intends to provide an experienced-based approach to marketing theory and its practical application. It seeks to develop a general understanding of marketing, why it is essential for all kinds of companies, and why strategic and tactical marketing are becoming more and more important these days.
The course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. Students will examine the product life cycle, explore the marketing mix and learn how to create marketing strategies, among other activities.



Introduction to Artificial Intelligence course is designed to help learners decode the mystery of Artificial Intelligence and understand its business applications. The course provides an overview of Artificial Intelligence concepts and workflows, Machine Learning, Deep Learning, and performance metrics. Students learn the difference between supervised, unsupervised, and reinforcement learning-be exposed to use cases, and see how clustering and classification algorithms help identify Artificial Intelligence business applications.
Students will review Python with this introductory course and familiarize themselves with programming. Carefully crafted by EBU, upon completion of this course students will be able to write Python scripts, perform fundamental hands-on data analysis using the Jupyter- based lab environment, and create their own projects.