Management Research Methods (UoR Module) + Dissertation Project
Management Research Methods (UoR Module) + Dissertation Project
This course intends to provide an experienced-based approach to marketing theory and its practical application. It seeks to develop a general understanding of marketing, why it is essential for all kinds of companies, and why strategic and tactical marketing are becoming more and more important these days.
The course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. Students will examine the product life cycle, explore the marketing mix and learn how to create marketing strategies, among other activities.
The course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. Students will examine the product life cycle, explore the marketing mix and learn how to create marketing strategies, among other activities.
- Teacher: Jan Kingsley
This course intends to provide an experienced-based approach to marketing theory and its practical application. It seeks to develop a general understanding of marketing, why it is essential for all kinds of companies, and why strategic and tactical marketing are becoming more and more important these days.
The course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. Students will examine the product life cycle, explore the marketing mix and learn how to create marketing strategies, among other activities.
The course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. Students will examine the product life cycle, explore the marketing mix and learn how to create marketing strategies, among other activities.
- Teacher: Dr. James Mulli
This course intends to provide an experienced-based approach to marketing theory and its practical application. It seeks to develop a general understanding of marketing, why it is essential for all kinds of companies, and why strategic and tactical marketing are becoming more and more important these days.
The course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. Students will examine the product life cycle, explore the marketing mix and learn how to create marketing strategies, among other activities.
The course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. Students will examine the product life cycle, explore the marketing mix and learn how to create marketing strategies, among other activities.
- Teacher: Armando Coviello
This course intends to provide an experienced-based approach to marketing theory and its practical application. It seeks to develop a general understanding of marketing, why it is essential for all kinds of companies, and why strategic and tactical marketing are becoming more and more important these days.
The course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. Students will examine the product life cycle, explore the marketing mix and learn how to create marketing strategies, among other activities.
The course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. Students will examine the product life cycle, explore the marketing mix and learn how to create marketing strategies, among other activities.
- Teacher: Dr. Nicholas Boehnlein
- Teacher: Dr. Nick Beckley
- Teacher: Josefina Bengoechea
- Teacher: Vera Hoelscher
- Teacher: Jan Kingsley
- Teacher: DR. WESLEY OKOTH