This course intends to provide an experienced-based approach to marketing theory and its practical application. It seeks to develop a general understanding of marketing, why it is essential for all kinds of companies, and why strategic and tactical marketing are becoming more and more important these days.
The course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. Students will examine the product life cycle, explore the marketing mix and learn how to create marketing strategies, among other activities.
The course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. Students will examine the product life cycle, explore the marketing mix and learn how to create marketing strategies, among other activities.
- टीचर: Luc De Ceuster
- टीचर: Luc De Ceuster
- टीचर: Luc De Ceuster
- टीचर: Dr. Nijat Hajikhanov
- टीचर: Dr. Benson Kituku
- टीचर: Surbhi Mishra
- टीचर: George Musumba
- टीचर: Obwatho Obwatho
- टीचर: Dr. Evans Omondi
- टीचर: Inder Singh
- टीचर: Dr. Moses Thiga