Marketing Management is a course designed to identify the role and importance of marketing in firms and organizations. This subject will examine different marketing strategies, product/service management operations, market research techniques, marketing segmentation processes and customer behaviors that influence the overall success of marketing in the business environment. Students will, through critical thinking, determine marketing weaknesses on specific company cases and search for possible solutions. This course includes the creation of a marketing strategy plan for a product or service that will allow the students to apply learned concepts into real life examples.
- Teacher: Julija Trosic